![]() ![]() ![]() Take a look at some of the faults we've taken directly from our inboxes. ![]() When it comes to mobile devices, simplicity is your friend! So what's the solution? Opt for a single-column design this will ensure that web browsers and email clients display the content of your email in the right proportions, and you won't have to re-adapt the design to smaller screen sizes. This is because the vast majority of mobile devices have a vertical screen design, forcing them to shrink anything with a wider format, including emails with several columns. It might happen because we get carried away by creative urges (or emotion), but this first decision could result in an epic email adaptability fail. One of the most common email design errors is using a layout with multiple columns. #Contain image mjml how to#However, there are other things that might interfere with the end result, and here we'll tell you what they are and how to avoid them. If you use an email editor like ours, you don’t have to worry about media queries, CSS and equally unfamiliar concepts: the editor does everything for you. The best-known email clients are Gmail and Outlook, but there are many more and each one displays email in its own way.Ĭhapter 04 How to design a responsive newsletter: best practice If you’re unfamiliar with this term, an email client is a program that allows you to send and receive emails, and manage an email account effectively. The other big enemies of responsive email are email clients themselves. So, images are smaller, the text more compressed, and you need to scroll much more to reach the end. Here the proportions of the content are reduced to fit on the micro screen of a latest generation mobile (although truth be told some phones are more like tablets). On a phone, the story is somewhat different. On a desktop, the screen is much larger and we have a mouse to help us navigate, scroll, and click easily on text links or buttons, however small they are. Email is accessed differently on a desktop computer, Samsung Mini, and a digital watch. Both of these are more than good enough reasons for brands to want to make the user experience as easy and intuitive as possible.Ĭhapter 02 So what precise factors determine how an email displays? Device screen sizeįirst and foremost, the main factor that affects how a user views an email is undoubtedly the device type. And the same is true of web search: almost 60% of Internet searches are done on mobiles. Why is it so important for design, both of emails and web pages, to adapt to various devices? Well, this is almost a rhetorical question, but we wanted to add a touch of suspense.Īn article on Email Monday claims 59% of emails sent today are opened on mobile devices, and only 15% are opened on a desktop. For example, avoiding an image being wider than the screen or the user having to increase or reduce the size of text to be able to read it.Īlthough here we'll be talking about email design, this technique can also (and especially) be used for web page design and layout. Responsive email design is not a new online phenomenon, but if you aren’t a designer or don’t work in digital marketing, you might not be quite sure what it is.Ī responsive – also called adaptive – design is a design that adapts and displays properly on screens of various sizes. This component enables you to add and style the images in the carousel.Chapter 01 What is responsive email design and why is it so important? Width of the icons on left and right of the main imageĬss border color of the hovered thumbnailĬss border color of the selected thumbnail More information about ending tags in this section.Ĭlass name, added to the root HTML element created #Contain image mjml code#`mj-carousel-image` is an "ending tag", which means it can contain HTML code which will be left as it is, so it can contain HTML tags with attributes, but it cannot contain other MJML components. This component enables you to set the styles of the carousel elements. Readers can interact by hovering and clicking on thumbnails depending on the email client they use. Mj-carousel displays a gallery of images or "carousel". ![]()
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